The Australian Fitness Industry Survey received great media coverage after it's release in 2009 and 2008. Check out the following articles about the survey:
Warming up - Fitness Network Magazine - Sept 2009
Warming up features the opinions of prominent people within the fitness industry. Here, Simon Hall, marketing manager of Ezypay, uses data collected in the 2009 Australian Fitness Industry Survey (AFIS) to identify the key factors that affect membership retention.
Seven thousand fitness members responded to this year's AFIS providing a useful insight into member behaviour and retention.
Positive Results - Australasian Leisure Management - Aug 2009
Simon Hall, Ezypay Marketing Manager outlines findings from the Australian Fitness Industry Survey in the latest edition of Australian Leisure Management.
It's all about the Staff - Fitness Network enews - July 2009
In this year's Australian Fitness Industry Survey released this month 620 owners and managers of gyms and 7,000 active and lapsed members, highlighted continually the fact that the staff are the backbone of the fitness industry.
Australians happy with their gym membership - ALM enews - July 2009
...10% of members said that the cost of membership was not as important as the benefits that they received....
Gym members have their say... - Fitness Network Magazine - May 2009
...The survey reported that the local fitness club market is very competitive, with 20% of clubs having ten or more local competitors within a 10-minute drive radius...
Australian Fitness Industry Survey - 2009 Highlights Video
Now in it's 2nd year the 2009 Australian Fitness Industry Survey received 620 responses which far exceeded our expectations and 135% up on last year. In addition to the club survey, over 7,000 .....
For more 2009 media coverage please check out
www.fitnesssurvey.com.au
Stable and Confident: The state of the Fitness Industry - Fitness Network Magazine - May 2008
The Inaugural Australian Fitness Industry Survey (AFIS). developed, conducted and published by direct debit service provide Ezypay, has for the first time provided hard data on the operation of fitness facilities throughout metropolitan and regional Australia.
Ezypay releases the Inaugural Australian Fitness Industry Survey
On the opening day of FILEX 2008, the Australian Fitness Industry has taken a valuable step forward in understanding the business fundamentals and dynamics at work in its own industry.
Gyms are changing as more girls join
The 2008 Australian Fitness Survey shows interesting new trends in the fitness industry
On the Up? - Australasian Leisure Management - June 2008
On the opening of FILEX 2008, the fitness industry in Australia and New Zealand took a step forward in understanding the business fundamentals and dynamics at work in the industry.
Results from the first Australian Fitness Industry Survey as published in Australasian Lesiure Ma
Survival of the Fittest
In an industry known for its membership churn, health clubs could be facing tough times if economic conditions deteriorate. Report: Tony Blackie